Jaivik Kheti portal is a unique initiative of Ministry of Agriculture (MoA), Department of Agriculture (DAC) along with MSTC to promote organic farming globVirtual Currencyally. It is a one stop solution for facilitating organic farmers to sell their organic produce and promoting organic farming and its benefits.

Jaivikkheti portal is an E-commerce as well as a knowledge platform. Knowledge repository section of the portal includes case studies, videos, and best farming practices, success stories and other material related to organic farming to facilitate and promote organic farming. . E-commerce section of the portal provides the whole bouquet of organic products ranging from grains, pulses, fruits and vegetables.